A common marketing strategy for authors is to run giveaways of their books, whether in audiobook format, or hardcover. You can share their content with your followers and promote the people you care about. Social media is a great way to connect with other authors you admire. Give your readers a little bit of insight into your creative process and the way you work using platforms like Instagram. Platforms like Facebook that have scheduling capabilities coupled with advertising allow you to promote your author events, both virtual and in-person. With social media, you can share the excitement with fellow authors and readers. Seeing your book cover concept come to life is always an exciting moment. This could be getting their take on the best moments in a recent release, or even getting feedback on future book title ideas. After you've built your social media following as an author, you can bounce ideas off your readers at any time. Platforms like Twitter work well to respond to one-off, text questions, while Instagram Live can work well for dedicated Q and A sessions. These might be from fans or even from professionals such as journalists. You can use social media to answer questions people have about your work. Here are six examples of how writers use social media effectively: Or, if you’ve felt frustrated by social media in the past, you might spot where you were going wrong. If you’re considering social media from an author’s perspective for the first time, these examples will give some insight into how it can be used the right way. What’s the best social media for writers?īefore we delve deep into specific social media platforms, let’s take a broad look at how authors share content on social in general.This guide to social media for authors covers: To avoid social media turning into a major black hole that drains your money and time as an author, read on to discover everything you need to know about using social platforms the right way. Of course, you want to reach out and let them know about your book.īut which platforms should you focus on? And what type of content will help you connect with your future readers authentically? This year, there are over 3.8 billion total social media users across the globe logging into their favorite platforms. Social media for authors is an integral part of the modern book marketing landscape.
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